The Science of Sustainability

Ford Focus Electric Hits the Market With Faster Charging Times

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2012 Ford Focus Electric near the Altamone Pass.

2012 Ford Focus Electric near the Altamont Pass. (Photo by Bradley Berman)

The all-electric Nissan Leaf first went on sale in December 2010. Until a couple of weeks ago, the Leaf had been the only EV available to U.S. consumers from a major automaker. That changed in mid-May when, according to a report by Reuters, Ford started shipping the 2012 Focus Electric to dealers. At last, car shoppers are able to compare the design and features of competing relatively affordable all-electric models.

Ford reported its very first month of sales of the Focus Electric: six units in May 2012.

Before the car hit the market, in late April, I was able to spend a full week with the 2012 Ford Focus Electric—plenty of time to compare the first Detroit-made EV of the 21st century with the 2011 Nissan Leaf that serves as my usual daily ride. I was on assignment for The New York Times. As I wrote in the paper, the most immediately striking difference between the two cars is how they look. While the Leaf exudes a Japanese gizmo aesthetic, the Focus Electric looks just like a regular Focus, which happens to be quite handsome. Ford wanted to make the Focus Electric as familiar and accessible as possible for mainstream car buyers.

Charging the Ford Focus Electric in Pleasanton, Calif.

Charging the Ford Focus Electric for free, at a Walgreens in Pleasanton, Calif. (Photo by Bradley Berman)

Both cars have the telltale driving characteristics of an electric car: smooth, silent and brisk acceleration. I love that. The EV driving experience is so much better, that it makes driving a gas-powered car, even a hybrid, feel a lot less satisfying.

The Leaf has more passenger and cargo space than the Focus Electric. But looking back at my week with the Focus EV, there’s one compelling feature that’s lacking in the Leaf. The battery-powered Focus uses a 6.6-kilowatt onboard charger, while the Leaf carries a charger rated at 3.3 kilowatts. In functional terms, that means the Focus Electric adds about 20 miles of range for every hour that it’s hooked up to a 220v charger, while the Leaf only adds 10 miles of range per hour of charging.

I was reminded of the benefits of the faster charger when I was recently coming home in my Leaf. In one of the very few experiences of range anxiety during my year with the EV, I was about five miles from home when the dashboard indicated that the car’s battery was nearly completely depleted. Luckily, the car also showed me on the dashboard map that I was blocks away from a public charging spot outside a Walgreens in Oakland. I decided to stop for an electricity top-off, just to make sure I would safely arrive home. That stop required a full 30 minutes. The job would have been finished in the Focus in just 15 minutes.

In fact, when I had the Focus for my test drive, I used a Walgreens in Pleasanton to add 30-plus miles of range while grabbing a bite at a nearby fast food joint. Both public 220v charging stations were completely free, by the way.

The 2013 version of the Nissan Leaf reportedly will have the faster 6.6-kW charger. Until Nissan makes that change, the Focus Electric will have a key advantage over the Leaf.

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Category: Blog, Climate, Engineering, Environment

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Bradley Berman

About the Author ()

Bradley Berman is a leading writer and researcher about electric cars and green transportation. He regularly contributes driving reviews and technology articles for The New York Times, Reuters, Mother Earth News and other publications. Bradley is a contributor to Home Power magazine, where he serves as transportation editor. He also works as a research analyst of industries related to advanced technology vehicles for Pike Research, a clean technology market research firm. He serves as a consultant to eBay for its Green Driving Center, part of eBay Motors. Bradley is frequently quoted in major media outlets, such as USA Today, National Public Radio, CBS News, Christian Science Monitor, CNBC and MarketWatch. He was the founder of HybridCars.com and PluginCars.com, two influential consumer information websites about green car purchase decisions. He earned a Masters Degree in Film and Television from New York University.
  • http://www.facebook.com/gabriel.roybal Gabriel Roybal

    should definitely look into this for myself! – Gabriel Roybal

  • Economic Mip

    What about the Mitsu I? Why is it not considered an "EV available to US Consumers from a major automaker??"

  • Bradley Berman

    @Economic Mip – I suppose it depends what you mean by "major." As one measure, let's look at market share for May 2012. GM comes in at 18.4%. The other noteworthy EV providers are Ford and Nissan, which took 16.2% and 6.9% respectively. Where is Mitsu? At 0.4%. I don't consider that major. Also, I've driven the Mitsu i for a week, and have my doubts that it will work for drivers not willing to accept some significant compromises on power, range, comfort and safety. All my numbers are from Wall Street Journal. Hope this explains my rationale.

    Bradley Berman