The Science of Making Decisions

Post on Jun 22, 2007 by Andrea Kissack
Topics: Biology, Physics, Radio

Have you ever looked at your credit card bill and thought you needed to have your head examined? Stanford University is using complex brain imaging to study how humans make shopping decisions, and are finding that emotions play a large role in everyday purchases.

You may listen to the "The Science of Making Decisions" Radio report online, as well as find additional links and resources.

Andrea Kissack is Senior Editor for QUEST at KQED Public Radio.. KQED's Lauren Sommer co-produced this story.